Is All American Pet Company a Public Company?
All American Pet Company is a reporting Public Company with the stock symbol AAPT.PK.
Is All American Pet Company's filing available?
All American Pet Company, Inc. quarterly and annual filings are viewable at:
www.sec.gov.
When will All American Pet Company products be available at retail?
We have retained two experienced Broker Organizations to promote All faq
American Pet Company Products with their national sales teams. These
groups have been selected based on their specific experience in the pet sector
and the relationships they have built over the years with Supermarket, Mass
Merchant, Big Box, Drug Store, Convenience Stores, Dollar Stores and Truck Stop
establishments. We anticipate being on shelf by the end of December 2010 and the beginning of January 2011.
What do you feel is your competitive edge in a highly competitive dog food industry?
Pets are regarded by many to be a four legged family member. AAPT saw an opportunity to enter the multi-billion dollar pet feed sector with innovative life enhancing products that marry up with the emerging lifestyles of today's consumers.
Many Veterinarians acknowledge that dogs should be fed twice per day with a morning and evening feeding, yet no dog foods reflected that thinking – So all dog food portion recommendations reference the weight of dog, not its lifestyle. AAPT is the only dog food company to recognize a 2 meal-per-day feeding and created a product line branded: Bowwow Breakfast Cereal to meet this important health challenge which will aid in weight control and reduce the chances for the pet to become diabetic. Pets suffer from the same serious health conditions which mimic our own lifestyles.
In addition, with this trend toward the humanization of dogs, we are the first company to come out with a "Bar" line of Dog Food with a meal replacement bar.
A 4oz bar is equivalent to an 8 oz meal and the "uniqueness" of our packaging and the "convenience" of our product is perfect for the "dog – on the go". Just as Kellogg manufactured the first bar (Kellogg's Nutri-grain) in the US in 2001 which evolved into a $4 Billion Dollar Industry, AAPT plans to produce Glucosamine Bars, Probiotic Bars, and "Lite" Bars.
AAPT has filed for a patent on our dog food bars – both the formula and manufacturing process – providing the company with an 18-24 month window of exclusivity in the pet feed sector for the Bars which will service the shifting lifestyle needs of millions of dog owners.
In addition to the Bars and the traditional 4, 8 and 17.5 pound bags of dry dog food, All American will offer a single serve 4 oz. package. Another retail innovation to afford shoppers at 225,000 more locations – drug stores, convenience stores, Dollar Stores, and truck stops – to grab a meal or two for their "Furry Child" reducing the risk of hypoglycemia
What other product opportunities is AAPT taking advantage of?
With over 75 million dogs in the US and increasing over 1 million dogs per year, we realize that the fastest growing segment of the companion animal market is pet healthcare and nutrition, with annual revenues of $34 Billion and growing by 15% per year. AAPT veterinarians, pet nutritionists and marketers are formulating a complete line of chewable nutraceuticals, and vitamin supplements, as well as dissolvable tablets to create vitamin water for dogs and electrolyte replenishment for the working, hunting, sporting and generally active dog to create a "Gatorade" for dogs by simply dropping a dissolvable tablet into the dog's drinking water.
What marketing opportunities is AAPT taking advantage of?
In 2009, AAPT partnered with the Walt Disney Company and participated in giving samples of our super premium product line for the premier 3-D movie event "UP". This was the first collaboration between the Movie Studios and AAPT. Our packaging samples displayed the movie logo and were distributed to 350,000 movie attendees nationwide. AAPT received national press and TV coverage. In the future, AAPT will co promote with other major entertainment properties to build our consumer franchise.
AAPT also started virally marketing our products with the "Cutest Dog Competition" nationwide. AAPT had over 60,000 contenders, on a weekly basis with 2 million voters per week on our site. This 12 week promotion brought AAPT over 90 million editorial impressions and took the site: cutestdogcompetition.com, to the 3800th most viewed site in during this short 12 week period.
Because of the contest's success, AAPT will be running similar contests again in 2011 with much greater expectations. We will be partnering with all our retailing customers to push our product lines through viral marketing with on-line couponing and regional promotions to move our products in support of our retail partners.
AAPT has retained a media communications company that is producing news oriented "spots" introducing All American Pet's innovative products. The "spots" focus on the demographics of the 50 million households that have dogs but refer to them as their "Children".
Almost 11% of all dogs in the US are born with a heart condition (8 million dogs), and AAPT's "Heart Healthy" Products, address this major issue with the ingredients and formulas of all their products which are endorsed and recommended by a respected Veterinary Cardiologist.
The media communications company plans on using the AAPT "spots" "clips" and "segments" to distribute them on the Internet and find placement on 1000's of pet oriented web sites. The media communication company producers have also arranged for an AAPT Video to appear in over 10,000 TV and Cable shows in the next six months. The video presentations will be used in many forms, from 60-90 second news clips to 7-10 minute "News Magazine" TV shows.
Finally, AAPT has secured placement on the CBS Jumbo-Tron in New York's Times Square from June 1 through August 2010. 1.2 million people daily pass the Jumbo-Tron each day. With over 120 million people viewing our product line, AAPT's marketing team is confident that the planned viral marketing campaign, along with the other events, contests and promotions will generate the "BUZZ" needed for the brand to effectively drive sales.
Any final thoughts on AAPT for the next 3 years?
US demand for pet products is expected to grow 6.7% annually through 2011 ---
Total pet health spending (products and services) is projected to increase 6.7% per year to nearly $30 billion in 2011. At the manufacturer level, demand for pet health products in the US is forecast to advance 5.4 percent per year to $4.9 billion in 2011. Spending on pet health products and services has doubled over the past decade, driven by the 60% of US households that own pets and by advances in veterinary technology. Increased health care spending in turn has resulted in pets living longer. Pet ownership is expected to remain high, and spending on the health of those pets is forecast to remain favorable.
As more and more pet owners view their pets as more "human" or "child-like" there is a growing interest in undertaking preventative measures to ensure long-term health. Greater spending on preventative health care will allow pets to live longer. Similar to humans, with age, pets can develop a wide range of medical conditions, such as arthritis, heart disease, renal failure and cancer. In addition, there are many pet owners who over feed their pets, and as a result, roughly one-quarter of pets are overweight. This is leading to an increase in weight-related illnesses, such as heart disease and diabetes. As a result, demand for products designed to treat weight related conditions will experience favorable growth through 2011.
Our first goal is to build our sales to $100,000,000. We have many competitors, both large and small, but if we get the owners of just 500,000 dogs – of the 78.5 million dogs in the U.S --. to buy just one of our products each week, AAPT will be a $100 million dollar company.
Please share with us how a 4 pound Shih Ztu named Starr became the energizing force behind a potential 100 million dollar public enterprise?
Starr is one of my two "children." Magoo, an English Bulldog, is our second. Starr came into our lives like so many other dogs with a genetic predisposition to heart disease… a condition we were unaware of until she became symptomatic. As her little heart desperately clung to life we were fortunate to find Cat Williams, a veterinary cardiologist, who was not only able to save Starr's life, but keep her alive and well. From that day we were committed to a finding a better way to support our four-legged children's health and wellness.
How did Starr's condition and her recovery lead you both into pet food manufacturing?
Doctor Williams made us aware of the impact that improper feeds can have on dogs. In fact, an inappropriate diet can actually shorten their lives… and I need all their love for as long as I can get it. So we developed our Heart Healthy multi-meal formulas to be
manufactured on human food production equipment.
And what of Magoo?
Watching what your children eat is vital to their health. While we thought that we were vigilant in that regard, Magoo contracted a serious case of pancreatitis. Thanks again to the team of doctors that helped her recover…clearly she ate something she should not have, but she is well and strong... and full of sloppy kisses.
