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Pet Expo: A Game Changer

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From the Desk of the President Lisa Bershan
Feb 25, 2013

The 2013 Global Pet Expo: A Game Changer

The reception to All American Pet Brands at the Orlando Global Pet Expo was very receptive, productive and at times surprising. The NutraBar Brand was of serious interest to the national pet specialty chains of PetCo and PetSmart , the innovative—Michigan, Illinois, Indiana, Ohio and Kentucky— Meijer chain, the five state Weis Markets chain, Wakefern—the nation’s largest co-operative group of supermarkets, and the independent Giant Eagle supermarkets. Walmart, the nation’s largest retailer, expanded its AAPB relationship by advising of its decision to placing our new CHEWIES Brand line of high protein treats immediately into their pet planogram. The roll-out of NutraBars to Walmart’s national retail network continues. Note: We have the bar and treat production capacity to meet and the logistics capabilities to deliver Just In Time (JIT) to all merchants.

Attending the Expo also afforded us with exposure to the global marketplace which responded intently to the bar concept and specifically to the NutraBar Brand. PetSmart Canada, Loblaws, Walmart Canada, Pet24 Sweden, Celebrity Canada, Vetcal Tailand, Jung Myung Global Seoul Korea and Lal Pet Products India each spent time with us laying the ground work for international commerce on a variety of participatory platforms for AAPBrands. THE FACTS: http://www.petproductnews.com/headlines/2012/08/10/global-pet-food-sales-to-approach-75-billion.aspx
The global market for pet food will grow by 4.2 percent annually over the next six years, increasing from $58.6 billion in 2011 to $74.8 billion by 2017, according to a report published by Transparency Market Research of Albany, N.Y. The report projects the U.S. market for pet food sales to increase by 3.2 percent this year and at an annual rate of 3.5 percent over the next six years, from $21.7 billion in 2011 to $26.6 billion in 2017.

While the United States represents the largest market, the Asia Pacific market will grow at the fastest pace over the next six years, according to the report. The European market is the second largest for pet food and is expected to grow at an annual rate of 4.4 percent from 2011 to 2017. PET SECTOR Productive meetings with current distributors; Central Pet and Phillips/Valley Pet expanded our relationship with their buyers and will soon provide venues to the nation’s independent pet retailers in addition to a middle market of numerous grocery merchants that carry pet lines. We estimate this channel to be 20,000 plus retail doors. We were pleased to be invited to market the AAPBrand lines with successful online merchants; PET360, Drugstore.com, Amazon and now with BJ’s Wholesale.Com –with more to come.

While AAPT recently celebrated its tenth birthday, it wasn’t until this week that the private equity firms, as well as, DelMonte, Nestle, Mars, Sergeants and Spectrum Brands (Global Pet Supplies) took notice of the company and its unique brand lines. Such an intense level of activity so early in the life of the NutraBar Brand was welcome and “surprising.” Clearly, our arrival has been duly noted by those that influence the global pet marketplace. Once again, we did what we said we would do. THE BRANDS, THE STOCK and THE MARKET Our lifestyles are changing and those changes are reflected in the products and services we use every day.

Our lives have been forever altered with the world’s adoption of portable devices. Smart phones and wireless computers enable us to be anywhere at any time and remain totally connected to everyone and every aspect of our lives. NutraBars enable dog owners to make feeding and treating their dogs as mobile as the other aspects of their lifestyles. This is an enormous game changer -- moving from being a home based dog owner to being on the go with four legged family members – AND AAPT owns the BAR…here, there and everywhere, now and forever. We were the first. Investors purchasing AAPT shares now would be acquiring a skyscraper for the price of a bungalow.

Lisa

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