Principles Barry Schwartz - CEO
At age 64, he has served as Chief Executive Officer and a director of the Company
since its inception in 2003. Mr. Schwartz is a senior retail and operations executive
with more than 30 years of experience in consumer durables and food. From
1995 to 1997, Mr. Schwartz served as the President of Chorus Line Corp.,
where he helped launch a concept apparel chain for an apparel
manufacturer. From 1997 to 1999, Mr. Schwartz served as
the Vice President of Cache, Inc., where he was responsible
for the Company's profit and loss performance for
the Northeast, Atlantic and Midwest territories.
From 2000 to the Company's inception in 2003,
Mr. Schwartz served as the President and Chief
Executive Officer of Whizgrill, Inc., a quick service,
casual dining restaurant chain. Mr. Schwartz created the concept of breakfast food for dogs and with his background in biochemistry will be instrumental in building the company's proprietary pet wellness product lines.
Lisa Bershan - President
At age 52, she has been President and a director of the Company since its inception in 2003. In 1978, Ms. Bershan founded Incredible Edibles, a chain of gourmet stores which she sold in 1986 to Piedmont Specialty Foods. Ms. Bershan was the President and Chief Executive Officer of Incredible Edibles during this time and also served on its Board of Directors.
From 1986 to 1994, Ms. Bershan served as Vice
President and Director of Sales with Piedmont
Specialty Foods where she helped launch numerous
snack food products into major supermarket chains.
In 1994, Ms. Bershan founded Lisa's Gourmet Snacks,
where she served as President and Chief Executive
Officer and marketed unique foods including the first
baked chips under the Lisa's Incredible Edibles brand.
In 1999, she founded Java Joint Candies, a unique
caffeine enhanced product and served as its President
and Chief Executive Officer until 2001. Ms. Bershan
was a consultant between 2001 and the time she co-
founded the Company in 2003.
Beyond her service to the company, Lisa has devoted both time and resources to support a number of children's charities among them the Children of War Foundation – where she is a member of the board – and its affiliation with Children's Hospital of Los Angeles. Both Barry and Lisa have saved shelter dogs and arranged adoption for them by children with deficits to aid and abet their socialization and recovery.
Victor A. Hollander - CPA
He has nearly 50 years of experience working with
privately owned and publicly held companies
worldwide. Since 1990, Victor has been involved
in more than 30 initial and secondary public
offerings, raising $3-15 million each. Victor began
his public accounting career in 1954 specializing in
securities and merger and acquisition matters. In
1975, he joined an international public accounting
firm as its Senior Securities Partner. In 1978 he
formed Hollander, Gilbert & Company.
In 2007 Victor established his own consulting firm,
Hollander Consulting, LLP which represents Middle
Market Public Companies both domestically and in Asia.
Currently Mr. Hollander is a member of the Board of Directors of three SEC reporting companies, Fuqi International Holdings Co., Ltd, Micro Imaging Technology, Inc. and All American Pet Company., Inc. Mr. Hollander is also CFO of Micro Imaging and All American Pet Company. Victor attended the University of Illinois and University of California Los Angeles and, after completion of his military service, he graduated from California State University at Los Angeles with a Bachelor of Arts degree in Accounting.